Agency, contractor, or in-house: who should own your B2B website?
Choose a website agency, independent partner, or in-house hire by matching your backlog, coordination needs, and ongoing responsibilities to the right model.
Read the article ↗NOTES FOR LEAN MARKETING TEAMS
Better websites.
Clearer decisions.
Practical notes on the creative, technical, and very human work of getting a website right.
Your first 30 days with an inherited B2B website
A first-month plan for marketing leaders inheriting a website: establish access, test the inquiry path, preserve evidence, and choose a useful first fix.
Read the article ↗A B2B website brief that makes launch more predictable
Build a website brief around buyer decisions, approved claims, scope boundaries, dependencies, and acceptance criteria so your team can plan a realistic launch.
Read the article ↗When an interactive product demo earns its place on a B2B website
Decide whether an interactive product demo will clarify a buyer's question, then scope the interaction, accessible alternatives, maintenance, and measurement.
Read the article ↗A B2B landing-page checklist for the complete inquiry path
Review the full path from campaign promise to sales handoff, including proof, calls to action, form fields, errors, confirmations, and inquiry ownership.
Read the article ↗SEO and AI search: what a lean B2B team should prioritize
Prioritize useful B2B content, technical access, truthful evidence, and defensible measurement using current Google guidance for search and generative AI.
Read the article ↗How to measure a low-traffic B2B website without inventing an A/B-test winner
Use counts, qualified inquiries, usability evidence, and clear decision rules to improve a low-traffic B2B website without overstating small-sample results.
Read the article ↗What a B2B website retainer should include
Define a website retainer with clear capacity, priorities, response expectations, maintenance duties, and acceptance criteria for manageable recurring work.
Read the article ↗How to write a B2B comparison page a buyer can actually use
Create a credible B2B comparison page with buyer-led criteria, current sources, qualified claims, explicit tradeoffs, and a practical evaluation plan.
Read the article ↗A website launch QA guide for B2B marketing leaders
Plan a practical B2B website launch review covering forms, analytics, accessibility, mobile behavior, content accuracy, release ownership, and recovery.
Read the article ↗For marketing leaders who want to understand the work, ask better questions, and make the next website decision with confidence.