Nathan Moore — Insightshttps://nmoore.net/insights/Practical website notes for lean B2B marketing teams.en-usAgency, contractor, or in-house: who should own your B2B website?https://nmoore.net/insights/b2b-website-agency-contractor-in-house/https://nmoore.net/insights/b2b-website-agency-contractor-in-house/Choose a website agency, independent partner, or in-house hire by matching your backlog, coordination needs, and ongoing responsibilities to the right model.Your first 30 days with an inherited B2B websitehttps://nmoore.net/insights/first-30-days-inherited-b2b-website/https://nmoore.net/insights/first-30-days-inherited-b2b-website/A first-month plan for marketing leaders inheriting a website: establish access, test the inquiry path, preserve evidence, and choose a useful first fix.A B2B website brief that makes launch more predictablehttps://nmoore.net/insights/b2b-website-project-brief/https://nmoore.net/insights/b2b-website-project-brief/Build a website brief around buyer decisions, approved claims, scope boundaries, dependencies, and acceptance criteria so your team can plan a realistic launch.When an interactive product demo earns its place on a B2B websitehttps://nmoore.net/insights/interactive-product-demos/https://nmoore.net/insights/interactive-product-demos/Decide whether an interactive product demo will clarify a buyer's question, then scope the interaction, accessible alternatives, maintenance, and measurement.A B2B landing-page checklist for the complete inquiry pathhttps://nmoore.net/insights/b2b-landing-page-inquiry-checklist/https://nmoore.net/insights/b2b-landing-page-inquiry-checklist/Review the full path from campaign promise to sales handoff, including proof, calls to action, form fields, errors, confirmations, and inquiry ownership.SEO and AI search: what a lean B2B team should prioritizehttps://nmoore.net/insights/b2b-seo-ai-search-priorities/https://nmoore.net/insights/b2b-seo-ai-search-priorities/Prioritize useful B2B content, technical access, truthful evidence, and defensible measurement using current Google guidance for search and generative AI.How to measure a low-traffic B2B website without inventing an A/B-test winnerhttps://nmoore.net/insights/measure-low-traffic-b2b-website/https://nmoore.net/insights/measure-low-traffic-b2b-website/Use counts, qualified inquiries, usability evidence, and clear decision rules to improve a low-traffic B2B website without overstating small-sample results.What a B2B website retainer should includehttps://nmoore.net/insights/website-retainer-scope/https://nmoore.net/insights/website-retainer-scope/Define a website retainer with clear capacity, priorities, response expectations, maintenance duties, and acceptance criteria for manageable recurring work.How to write a B2B comparison page a buyer can actually usehttps://nmoore.net/insights/honest-b2b-comparison-pages/https://nmoore.net/insights/honest-b2b-comparison-pages/Create a credible B2B comparison page with buyer-led criteria, current sources, qualified claims, explicit tradeoffs, and a practical evaluation plan.A website launch QA guide for B2B marketing leadershttps://nmoore.net/insights/b2b-website-launch-qa/https://nmoore.net/insights/b2b-website-launch-qa/Plan a practical B2B website launch review covering forms, analytics, accessibility, mobile behavior, content accuracy, release ownership, and recovery.